According to the Blink Logic, traditional business intelligence tools that are expensive and difficult to use, limit the companies from using it. The company claims that the new offering, focuses around industry standards, DART and Google Analytics and can generate reports for presentation from multiple data sources with less man hours. It allows advertising and marketing executives to compile, organise and present data.

David Morris, president and CEO of Blink Logic, said: “With Blink Logic's new advertising focused solution, executives can now concentrate on improving results and strengthening client relationships, rather then having teams devoted to day-to-day reporting. Built from the ground up with the advertising world in mind, Blink Logic is focused around industry standards such as DART and Google analytics, but has the flexibility to accommodate integration with other platforms and data.”

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