The 7th Obis Omni Forum received great feedback from the 100 plus senior business, finance and IT personnel who attended the event last week (24 November). Here is a breakdown of the day's sessions with highlights of the key points made.

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IBM has announced a cloud-basedbusiness analytics service to challenge more established cloud computing players such as Amazon, Google and Microsoft.

Europe's head of competition has criticized Oracle for what she characterised as a lack of cooperation over the investigation of Oracle's planned acquisition of Sun Microsystems, a spokesman for the European Commission said.

SAP BusinessObjects' BI suite, BusinessObjects XI, for example, offers query, reporting, dashboarding and search capabilities, among others, in one package. The same goes for BI suites from IBM Cognos, Oracle and Information Builders.

Social CRM is just what it sounds like. Rather than relying on software to track customer histories and then put that data in the hands of people who need it, social CRM is about the relationship itself. It's about using the plethora of social media tools to maintain an actual conversation with customers. Twitter is the tool that's most obviously suited for this function.